J. Crew is so gross!

September 20, 2009

Okay.  So speaking of our low/high culture clash conversation, here is an all time low.  A couple of days ago, I received the newest J. Crew catalog in the mail.  I urge you to get a copy of this if you can!  I will bring my copy to the next discussion group.

What’s so strange about a J. Crew catalog, you may ask?

Well.  Generally not much, but this time is a different story.  J. Crew is currently trying to re-vamp their image as boring basics peddler and become truly high class mass-produced sweat-shop-made couture.  With Michelle Obama wearing their duds and a slew of news stories surrounding their new look, they are on their way to changing their image.

I happened to notice in the last catalog that came my way, a photo of the artist Alex Katz decked out a la J. Crew.  I thought it was some sort of strange anomaly, but no.  The current issue of the J. Crew catalog is filled with artists wearing J. Crew clothes.  Okay, this is a little weird, no?  But it goes further.  The women’s section remains the same as ever.  The women’s clothes are all being sold by models. Flip to the men’s section and it is a completely different catalog.  The men’s section has NO models.  Artists in their studios are photographed wearing J. Crew clothes.  This is completely sick to me.

This catalog is telling me that

1. there are no female artists,

2. or, the only artists worth mentioning are men

3. that it is important to look good as an artist

4. j. crew = looking good

There are so many things wrong with this catalog.  I am seriously outraged over this.  I mean, what is avant-garde about J. Crew?  Why would anyone seriously do this?

The list of artists appearing in this catalog are:

Vito Acconci, Ryan McGinness, Chris Dorland, Glenn Ligon, Lucien Smith, Billy Sullivan and Stephen Shore

Why these artists?  What is so marketable about them, J. Crew?

Here is a link to some of the photos:

http://www.jcrew.com/AST/Navigation/openstudio.jsp

I want Jerry Saltz to write about this.  I want to write a letter to J. Crew and tell them how gross they are to me.  I want to NEVER shop at J. Crew again.

Since when did a catalog become a faux-magazine?

I was talking to Charlie about this and his thoughts comforted me somewhat.   He said that…

1. The women’s and men’s sides of the catalog probably have different photo editors and creators and that they probably had no idea that what they put together would be read as so offensive to me.

2. Vito Acconci is wearing a lot of make-up in his photos.

3. When I asked Charlie why they didn’t have architects (or writers or actors, etc.) he said that he  thought artists were probably cheaper.

P.S>>>Here is a link to a blog talking about Alex Katz appearing in the previous issue of the J. Crew catalog..

http://www.mediabistro.com/unbeige/people/alex_katz_j_crew_model_110042.asp

Advertisements

One Response to “J. Crew is so gross!”


  1. There’s good info here. I did a search on the topic and found most people will agree with your blog. Keep up the good work mate!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: